Rooted in Tradition, Growing for Tomorrow

At Sukriti, we believe in creating a deeper bond between people and the land that feeds them. Our journey isn’t just about ghee — it’s about preserving tradition, uplifting farmers, and offering food made with intention. We work hand-in-hand with trusted Indian farmers who follow natural, ethical, and sustainable practices. By sourcing directly from them, we ensure every jar of Sukriti Ghee carries the authenticity of village life and the richness of ancient methods. Each day, we stand for purity over profit, transparency over shortcuts, and people over systems. Our A2 Gir Cow Ghee is slow-made using the traditional Bilona method — not in factories, but through hands that understand the rhythm of the earth. Sukriti is a movement — toward conscious eating, dignified rural livelihoods, and a planet that thrives alongside us. Welcome to a brand that’s as real as the land it honors.

 


Our Purpose -  Why We Exist

Sukriti was born from a desire to make food more meaningful — for those who consume it and for those who produce it. We saw a broken food system where farmers were struggling, animals were commodified, and purity was lost in mass production. So we chose a different path. At Sukriti, we work directly with small and marginal farmers who still practice traditional, ethical, and natural methods. Our goal is to give them the recognition and support they deserve while bringing genuine, nutrient-rich food to your table. Every step — from sourcing A2 milk from indigenous Gir cows to crafting ghee with care — is rooted in transparency, fairness, and sustainability. Sukriti exists to restore balance: between nature and commerce, between consumer and farmer, between nourishment and ethics. It’s our way of giving back to the earth and the communities that nurture it.

 

 

Our Sourcing Model - A Network of Trust

At Sukriti, we don’t own farms — we build relationships. We work closely with a growing network of small-scale farmers and cow caretakers who share our values of purity, ethics, and environmental harmony. These farmers, located across rural India, raise indigenous Gir cows with compassion and adhere to traditional farming wisdom. We ensure that our sourcing is fair, traceable, and transparent - offering better-than-market prices to farmers so they can sustain their practices and improve their livelihoods. Our field team regularly visits the villages, checks for quality, and supports our partners in adopting regenerative methods. We believe that good food starts at the source — and the better we treat our farmers and animals, the purer the result. Sukriti is proud to be a bridge — connecting conscious consumers with the rural hands that preserve India’s farming heritage.

 


From Cow to Jar - Pure, Ethical, Uncompromised

Each jar of Sukriti Ghee begins with milk from grass-fed, naturally raised Gir cows — cared for by farmers who see them as family. We source this precious A2 milk directly from our farmer partners, ensuring it is untouched by hormones or industrial interference. The milk is turned into curd, hand-churned using the Bilona method, and slow-cooked over a gentle flame to produce pure, golden ghee. No chemicals. No shortcuts. Just age-old wisdom and human hands at work. By choosing Sukriti, you’re not just choosing nutrition — you’re choosing a method that supports animal wellbeing, farmer dignity, and your own health. Every step, from sourcing to packaging, is designed to preserve the sacredness of food and to keep its journey clean, ethical, and soulful.

 


Impact & Community - Empowering Lives, One Village at a Time

Sukriti is deeply committed to uplifting the rural communities we work with. Our direct sourcing model eliminates middlemen, ensuring farmers receive fair compensation and consistent demand for their milk. This financial stability helps preserve their way of life and encourages the next generation to stay connected to farming with pride. We also prioritize working with women in post-production and packaging roles, giving them opportunities for skill-building and income. In each village, we foster more than transactions — we build trust, provide training, and create a shared vision of growth. Our work goes beyond business; it's about building a future where ethical food systems thrive and rural communities flourish. With every purchase, you’re not just buying ghee — you’re helping farmers live with dignity and purpose, and ensuring traditional practices are passed on with pride.